Compete Pulse
America Jogs on Dunkin
Image from: Zubada / Shutterstock I have never really believed the phrase “America Runs on Dunkin.” For one, when running, coffee isn’t really the choice beverage. Two, growing up in California I never saw or ate from a Dunkin Donuts. But, after moving to Boston, I quickly saw that Starbucks has a huge competitor in [...]
Mixed Results for Facebook Among OTAs
Image from: Travelocity / Facebook With Facebook’s looming IPO, the world will know definitively what the market thinks the site is worth. Facebook today is much like the internet itself was 10 or 15 years go: businesses felt they had to be out there, but often built first and asked questions later. Many Online Travel [...]
A Music Legend Passes: The Online Community Responds
Image from: Feature Flash / Shutterstock On Saturday, legendary singer Whitney Houston passed away. This morning, Mashable pointed out that we first learned of Whitney Houston’s death via Twitter. In fact, news of her death emerged on Twitter 27 minutes before it was reported on by the mainstream media, yet again proving twitter not only as [...]
Free Report: Social Media Not Just for Show
Even though it may be the latest craze to hit the marketing industry, social media for businesses is no longer a taboo subject. With thousands of the largest brands around the world jumping on the social media bandwagon, why should your company be left behind? Before you even start to think about diving head first [...]
The Weekly Compete Pulse
We are still a little upset about the Patriots Super Bowl loss this weekend, and accordingly, we were looking for any chance to not talk about the Super Bowl. That’s why we loved AdAge’s comparison of popular political ads, instead of SuperBowl ones. We were also proud that BostonInno declared Boston the 5th Best City [...]
Our Data
Compete's data comes from a statistically representative cross-section of 2 million consumers across the United States who have given permission to have their internet clickstream behaviors and opt-in survey responses analyzed anonymously as a new source of marketing research.