Compete Online Channel Effectiveness

HELPING YOU NAVIGATE THE EXPANDING DIGITAL UNIVERSE

Compete’s Online Channel Effectiveness offerings help clients optimize their own online marketing, sales, service and loyalty in three areas:

• Track product market share across competitors and find new and efficient ways to acquire new customers
• Identify opportunities to improve web site engagement and conversion based on best practices from direct rivals and other online leaders.
• Increase customer self-care transactions and customer loyalty by identifying best practices for cross-selling and reducing churn

OCE Case Studies from the Compete blog:

• Is Comcast’s Triple Play Bundle Posing a Triple Threat?
• Airline ‘Twares’ are ‘Cheep’: Measuring Twitter’s Impact on Airline Bookings
• Will the Blackberry Bold Keep RIM Customers from Churning to Apple?
• At Your Service – A look at The Home Depot and Lowe’s Online Customer Service

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