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September 2011 Edition |
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The Number 4 Gives You Some Street Cred
A look at the consumer’s perception of 4G and how they associate the network with particular mobile brands |
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Wireless carriers have been talking a lot about 4G lately – fastest, LTE, best network, largest 4G network, – but what does it all mean? Our clients are certainly asking us how this weighs into a consumer’s decision when picking out a new mobile phone. So, we decided to ask consumers a few questions to see just how savvy they are about this new technology.
Short answer: Not very!
Read on to view results from Compete's Mobile OS Study...
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Latest Stories From Compete's Blog
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What's Better Than an iPad? A Free iPad. And Possibly Other Tablets, Too. Jody Schechter, Online Media & Search Analyst, takes a look at the behavior of tablet shoppers and shows us whether or not users are actually cross-researching different brands.
The SEO Book of Mormon. Brady Delahanty, Compete.com Client Relations, examines how SEO can be applied for religious organizations. In particular, he highlights how the LDS church has effectively attained a steady stream natural search referral with some of the top religious keywords.
Backpacks Get Lighter While Ebook Retailer Wallets Get Heavier. Tim Wilson, Retail Sales Director, demonstrates how ebook retailers, Chegg.com in particular, may be pulling a “Netflix” on the textbook industry.
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Google & Zagat: Batman & Robin
Why Google and its most recent acquisition are a dynamic duo |
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Google just announced it is acquiring Zagat Survey (Zagat), a historic and significant player in the restaurant review space. The purchase is another component of Google’s growing travel-related arsenal and also supports its focus-local efforts. Zagat notes that its “commitment to accuracy and fairness” is consistent with Google’s and that together Zagat and Google will make a “dynamic duo.” Compete reviewed recent results for zagat.com with context to inform what the deal might serve up.

Read More...
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Top 10 Gains in Monthly Unique Visitors For August 2011
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Upcoming Events
Meet Compete Team |
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As THE event for digital marketers, ad:tech New York features the industry's most entrepreneurial and innovative marketers. By attending, you'll have the opportunity to network and learn from experts on what's hot in social media, mobile, viral, cross-channel, application-based and geo-location marketing. You can also walk the ad:tech Expo hall floor to meet one-on-one with 300+ influential, leading-edge businesses and experts who specialize in everything from search and publishing to video, mobile and much more.
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