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When it comes to gift buying, I tend to stay with gift cards and anything someone explicitly tells me they want. I also tend to wait until the last minute to even start thinking about what I’ll get anyone. I thought it’d be interesting to see whether this was something common to most guys and decided to use Compete’s demographic data to find out. I looked at unique shoppers and unique converters (purchasers) to five top retailers in three categories: apparel (Gap, J.C. Penney, Kohls, Macy’s, and LL Bean), toys (Barbie, Disney Store, Lego, Mattel, and Toys’r’us), and electronics (Apple, Best Buy, Dell, Newegg, and RadioShack).
The share of female shoppers to apparel retailers is nothing surprising. In 2010, women made up a higher share of unique visitors to these sites during the holiday season, and this continued fairly steadily throughout November and December. The gap is increased when we look at who’s actually making purchases, and once again remained pretty constant throughout the season. These trends appear again when looking at the data available so far in the 2011 holiday season. While it may be no big surprise that women are doing a greater share of the shopping on apparel retailer sites during the holiday season, looking at the other categories may not be so predictable.
Across all of the retail segments, we found that females and males have very different shopping habits. Want to know whether you should go to mom or dad for your number one wish? Read more...
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Online Retail Traffic Up by 12M Visitors Last Week. Jason Caine, Director of Client Services, Retail, keeps us up to date on how many people are shopping online, and even more importantly, what consumers are buying for the holidays.
Insights into Fiat 500's below Expectations Sales Performance. Tom Lucido, Senior Associate, Compete Automotive, takes a close look at Compete's proprietary in-market automotive shopper metrics in order to assess how the 500 missed U.S. sales goals and to develop roadmaps for how 2012 targets can be met.
'Tis the Season for Mobile Shopping. Tim Wilson, Sales Director, Retail, reports on the results from Compete's latest Smartphone Intelligence survey and uncovers just how often people are shopping on mobile devices and in what manner.
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The holidays are the craziest time of the year for travel. Now, I have been on my fair share of airplanes and because I often choose what airfare is cheaper over what brand I like best, I never rack up enough frequent flyer miles to warrant a free flight.
Orbitz, an aggregator of flight options lets you compare and find the best deal for airfare and now they are giving away free flights for tweeting! I like tweeting almost as much as traveling!
The social campaign #Orbitz25days uses Twitter and gives anyone who follows @orbitz and retweets the special giveaway message a chance to win a free flight to anywhere in the United States. It started November 28th and runs through December 22nd. Since many people are booking travel and perhaps looking for excuses to go to sunnier spots in the middle of winter, this may be a cost-effective way for Orbitz to generate social media buzz.
But is the campaign having any effect?
I used compete.com to help explain if the social campaign affected traffic to Orbitz.com.
Why did Orbitz start a social media campaign during the holidays and is it having any payoff? Read More...
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Upcoming Webinar
Keeping Tabs on Travel and Facebook. Join Compete for a free webinar on December 15, 2011 at 2PM EDT/11AM PDT.
Join us as Compete explores the role Facebook plays in the travel space and touches on the value of a Facebook user to both travel and non-travel brands.
From this webinar, you will:
-Gain deeper insight into the travel industry's integration with Facebook, and the potential for expansion and innovation
-Better understand what's involved in building a successful brand campaign within Facebook, one that drives more than just "likes" and stronger engagement with brand.com
Register now. Space is limited!
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