Compete’s solution for helping you understand how mobile marketing can go beyond the handset
To help marketers navigate the unchartered territory of the mobile internet, Compete developed ‘Smartphone Intelligence’. By matching smartphone owners’ survey responses with their online clickstream behavior, we produce the industry’s best insight into the attitudes, usage patterns, and purchase drivers for smartphone owners. This gives brands a competitive edge in understanding and targeting these mobile consumers today and in the future.
Benefits:
- Gain insights into who smartphone owners are and how they use their device
- Understand the preferences and attitudes of smartphone owners around mobile applications, content and services
- Pinpoint the key differences between iPhone owners versus other smartphone owners
- Know how mobile internet usage impacts smartphone owners’ offline behaviors (e.g. shopping, travel, banking, social networking, etc.)
